Thanks to Topshop, this dream turned into reality for a number of London-based women. Between November 26th and December 6th, customers of Britain's most popular High Street retailer had the opportunity to hire dresses that had previously been donated by selected starlets. The benefit of splurging on one of the dresses for an unforgettable night of glamour (besides the fact that all profits went towards charity) was undoubtly that all worries about other girls showing up in the same outfit could easily be eliminated! An excerpt of the Topshop holiday season catalogue explains just how easy it all was:
While I was unable to hire one of the glamourous gowns (previously owned by Scarlett Johansson, Dita von Teese and many others) myself, browsing through the robes, feeling the different textures of feathers, sequins or tulle, and imagining what kind of events these had been worn to proved to be exciting enough. Photography was strictly forbidden, but I managed to secretly capture the lovingly decorated interior of the miniature fashion temple that had been set up inside the store on Oxford Street.
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